RunKeeper's new step tracking app "Breeze" that harnesses the abilities of the M7 chip found in Apple's iPhone 5S was launched on 17th April, 2014 (Thursday). Leveraging the power of the M7 chip, which constantly tracks motion in the background of the iPhone 5S, Breeze offers what RunKeeper calls "personal coaching" in the form of notifications and updates throughout the day. Breeze is said to track context around the user's behavior, delivering notifications on long walks and highlighting specific points in the day where users are at their best. The next morning, Breeze offers a summary of the previous day's activities, and users can quickly view their past stats. RunKeeper has said it's planning more device support for Breeze, as the application is currently exclusive to the iPhone 5s, Apple's only handset with the M7 motion detector.
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