Apple is going to increase prices of iOS apps & games in five countries

Apple is set to increase the prices of iOS apps and games on the App Store in five countries including India, Australia, Indonesia, Turkey and South Africa. Apple informed the developers via an email and cited the fluctuating currency exchange rates as the reason behind the rise. Developers price their apps in US Dollars and Apple converts them into local currency for different country stores where the developer wants its app to feature.

The email sent by Apple follows.

Dear customer,

Within the next 24 hours, the following changes will be made to pricing on the App Store.

To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:

• Australian Dollar
• Indian Rupee
• Indonesian Rupiah
• Turkish Lira
• South African Rand

Additionally, retail prices for Israeli New Shekels and some price tiers for the New Zealand Dollar will be decreased.

Price adjustments on the App Store are made periodically due to changes in foreign exchange rates. Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps on iTunes Connect.

Updates to iOS Paid Applications and Mac OS X Paid Applications contracts will be available on the iTunes Connect website. To view all current and outstanding contracts, see Contracts, Tax, and Banking on iTunes Connect.

Regards,

The App Store team